Strategic Approach
The Australian e-Commerce environment today is constantly expanding. Leading Edge Creative will place your business at the forefront of the competitive online shopping industry.
With a strategic approach to the planning, design and development process, we ensure optimum customer experience and satisfaction. Thorough market trend research and strong focus to client needs guarantees our understanding of your intended audiences and their expectations and behaviour.
User Centric Designs
The combination of a user centric design approach and professionally designed interface ensures a positive, rewarding shopping experience of users. Leading e-Commerce platforms make the vital processes of updating ongoing specials, promotions and member functions simple and stress free.
Utilising our powerful reporting features you will always be kept informed on buyer behaviour and trends. Our modular CMS platform is flexible and customisable, allowing you to respond to customer needs.
Platform for Growth
All of our sites are fitted with a custom developed Content Management System (CMS), allowing you to manage all aspects of your website without external involvement or additional costs.
Beyond keeping your website in-line with your brand philosophy and highlighting the competitive advantage of your brand and products, having a website developed on a sound, flexible platform is essential to long term success.
Leading Edge modular CMS platform has been built with these ideals in mind.
Our platform is highly extendable, with a vast set of customisable and useful functions for streamlined, efficient content management and customisable user functions.
Corporate Web Design Services
Communicating your brand values online and exuding market-leading professionalism is crucial when creating a comprehensive brand strategy.
Leading Edge will help you develop your online corporate strategy, engage clients and generate measurable results.
Our services extend beyond creating an engaging online portal for your brand.
Leading Edge also focuses on and delivers a variety of user approach strategic services that will enhance and optimise your corporate online strategy.
These include:
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Target audience analysis
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Repurposing existing sales materials for online use and search engine optimisation
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Evaluation and reporting of web site traffic and search engine performance
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Customer information capture and database development
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Online promotional and advertising testing and programs
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Web site performance and online business reviews
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Evolutionary planning and future projections
Digital Strategy
Search Engine Optimisation or SEO is the process of improving the ranking of your website in the natural search engine rankings to increase the amount of quality traffic on your website.
For the devised strategy to be a success, we recognise that Google top 10 results must be achieved for a set of keywords that have a large search volume, and also best represent the trend of 'quality buyer leads'.
ON-PAGE OPTIMISATION
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SEO Architecture
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Meta-information
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Code Optimisation
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Headings/Tags/Anchors and Labelling
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Site Maps
